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5 Things You Need To Do Before Hiring a Web Designer

I know that once you are ready to hire a website designer, you want to get going as soon as possible – I do too!

Preparation is key when hiring any professional, and that’s especially true when it comes to web design. By taking the time to prepare in advance, you can avoid potential headaches and ensure the process goes as smoothly as possible.

Here are five things you need to do before hiring a web designer.

Define your target audience

Before we can make any decisions about your website design, it is important to know who you’re trying to reach. Having a clear idea of your target audience and who you are talking to will help us achieve your business goals.

There are a few key steps to take when defining your target audience.  I have written a handy blog that details just this with actionable questions to help you get started. Read it here.

Have your website content ready

Copy and design go hand in hand. Any good website designer will tell you that your website content helps shape design-led decisions. Having copy in place before the design process begins will help your web designer understand the message you’re trying to communicate with your website.

And, not only will this make the design process easier, but it can also help you save money. Many web designers charge by the hour, so if you have your content ready in advance, they won’t have to spend time writing it for you.

Have your website brand guidelines ready

Having brand guidelines ready is just as important as having your content ready. This document will outline things like your company’s colour scheme, fonts, and logo usage. By having this information ready, you can ensure that your web designer stays true to your brand identity. Failing to provide your web designer with all the necessary files (custom font files, logos etc) can lead to delays and additional costs.

Organise a professional photoshoot beforehand

It is a good strategy to organise a professional photoshoot before engaging a website designer. Your professional photos will not only be good for the website, but you can also use them on social media, your emails, and any other marketing materials.

It is a worthy investment because people buy from people and not from brands – they want to see your face! So hire a photographer and snap some shots of your team, products, and facilities before the web design process begins.

Using stock photography is a good alternative, but keep in mind these images are readily available to anyone. A competing business may end up using the same images too. And then there’s the cost of acquiring relevant licenses for these photos – you can’t just choose whatever you like from Google.

Think about what should the customer journey look like

What should your audience journey look like on your new website? Although this is something your designer will help map out for you, it’s a good idea to think about this beforehand.

Whether you are an e-commerce business or make sales on an intake form to nurture leads – the entire website will be designed and developed around these decisions. So if you’re not sure what the customer journey should look like, take some time to map out the client’s journey for your business.

Preparation is key to success

If you’re preparing to hire a web designer, make sure you have your website content ready, brand guidelines prepared, and are familiar with the customer journey on your new website. Don’t forget to organise a professional photoshoot for maximum impact! By taking the time to do these things in advance, you’ll help ensure the process goes as smoothly and as quickly as possible! And if you have already done all of the above, let’s chat about how I can help your business.

kreete

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