7 Things To Consider Before Planning Your New Website

Are you in the process of planning a website for your small business? If so, there are a few things you need to know before you get started. In this blog post, I will share seven important tips that will help you create a website that meets your needs and helps your business grow. So read on to learn more!

It’s important to have a clear purpose for your website

When it comes to website design, one of the most important considerations is finding a clear purpose for your site. This may seem like a daunting task, but it’s actually quite simple. First, ask yourself what you want your website to achieve. Do you want to sell products? Promote your small business? Provide information about a particular topic? Once you have a clear idea of your website’s purpose, a website designer will be able to help you achieve these goals. 

Your website needs to be easy to navigate

As a small business owner, your website is one of your most important marketing tools. It’s a great way to showcase your products or services, build relationships with customers, and generate leads. But if your website is difficult to navigate, potential customers will quickly click away in frustration. That’s why it’s essential to have a website that is easy to navigate. 

There are a few key things to keep in mind when designing your website navigation. First, make sure the menu is clearly visible and easy to find. Second, use clear and concise labels for each page. And third, create a logical structure that is easy for visitors to follow. By following these tips, you can help ensure that your website is easy to navigate – and that potential customers stick around long enough to learn more about your business.

Who is your target audience

Keep in mind that your website should be designed with your target audience in mind – it is one of the most important steps before creating a new website. Without knowing who you are trying to reach, it will be difficult to develop a website that meets their needs. 

There are a number of ways to go about finding your target audience. One approach is to use demographic information, such as age, gender, location, and income level. Another option is to look at psychographic information, such as interests, values, and lifestyle. 

Once you have a clear understanding of your target audience, you can begin to think about how to make the new website appeal to them. This may include working with a website designer to create a custom design or selecting specific features that will appeal to your target market. Taking the time to find your target audience before planning your website, will increase the chances of creating a successful online presence.

Website design is key – make sure it looks professional

Your new website will be the first place potential customers will go to learn about what you do and what you’re offering. So, it’s important to make sure that your website design is professional and engaging. Working with a website designer can help ensure that your website not only looks great, but that it’s also easy to use and navigate. A website designer can also help you choose the right colors, fonts, and layout for your website. Ultimately, working with a website designer is a great way to ensure that your website makes a good first impression and helps you attract new customers.

You need good quality photos and/or videos on your website

Having professional photos and videos on your website is important for a number of reasons. First, they provide visitors with a first impression of your business. Whether you are a small local business or a large corporation, having high-quality photos and videos shows that you are professional and take pride in your work. It is also a great way to stand out from competitors.

Professional photos provide benefits with search engine optimization too. Search engines favour sites with rich media, so including quality photos can help you to attract more traffic to your site. 

They can also add personality to your site and give visitors a better sense of who you are and what you’re all about. So if you want to give your website a boost, make sure to invest in some quality visuals. They’ll be well worth the effort.

Prepare your brand guidelines

Most businesses understand the importance of having a strong branding strategy. Your branding is what sets you apart from your competition and helps you to build recognition and trust with your target audience. But what many businesses don’t realise is that your branding should also extend to your website. Before you DIY or engage a website designer to create your new site, take the time to prepare brand guidelines that will ensure that your site accurately reflects your brand identity.

These guidelines should include things like your preferred fonts, colours, and logo usage. By taking the time to prepare these guidelines upfront, you’ll ensure that your website accurately reflects your brand and helps you to build trust and credibility with your target audience.

Don’t forget about SEO! Make sure your website is optimised for search engines

SEO, or search engine optimisation, is a vital part of any website. By making sure your website is optimised for search engines, you can ensure that your site appears higher up in search results, making it more likely to be seen by potential customers. 

Additionally, SEO can help to improve the quality of traffic to your site, as users who find your site through a search engine are more likely to be interested in your products or services than those who stumble across it by accident.

There are many different factors that go into SEO, from the content on your website to the way your site is coded and structured. And it’s an ever-changing field, with new algorithms and trends being introduced all the time. If you feel a little lost about keeping on top of SEO best practices, outsourcing this might be a good idea!

You don’t have to do it alone!

So, before you start planning your website, take these seven things into consideration. Having a clear idea of what you want your website to achieve and who is the target audience will help make the design process much smoother – not to mention ensure that your website looks professional and well put together. If you need some help with designing or optimising your website, I would love to help! With a range of services including website design, SEO audits and digital marketing strategy, I will help you take your business online!


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